Essay on Consumption and identity - 2846 Words
Culture, Consumption, and Identity - Essay
It is important that an understanding of the concept of identity is achieved before any connection is drawn with fashion. It is thus a type of social representation that relates an individual to their social world (Mathur, 2013). Everyone is entitled to feelings of great urge to express their identities largely due to the need to connect and associate with different people. Issues of gender, ethnicity, and sexual orientation, and religious beliefs, social and economic status compel people to express their identities. In this sense, fashion presents an opportunity for people to not only express their identities but also expel misconceptions regarding their identities. For instance, a person wrongly termed as a homosexual may use their sense of fashion to dispel any such misconceptions on their identity. The main beauty of fashion in this undertaking is that it helps in the visual communication of these facets of one’s identity without the need to use words. Accordingly, the fashion worn on a body is a direct communication of the wearer’s economic status, sexual orientation, educational attainment and taste, among other things.
Relationship Between Consumption and Identity Essay …
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